Kristin, These show only 1-2 concepts over and over. What we want to see is breadth (many, many conceptual directions) with the best concepts carried into refined designs. Ready ... Set ... is confusing in the context of the paragraph type and images. They should all work together seamlessly. It's not clear to me what this means. I think the concept could be much more hard hitting (and informative, creative...) Logo: The bottom 2 legs look like they are rather straggley -- consider the overall shape. Also experiment with more fonts -- some with more presence and weight when placed next to the dark areas of the logo.
Kristin,
ReplyDeleteThese show only 1-2 concepts over and over. What we want to see is breadth (many, many conceptual directions) with the best concepts carried into refined designs. Ready ... Set ... is confusing in the context of the paragraph type and images. They should all work together seamlessly. It's not clear to me what this means. I think the concept could be much more hard hitting (and informative, creative...) Logo: The bottom 2 legs look like they are rather straggley -- consider the overall shape. Also experiment with more fonts -- some with more presence and weight when placed next to the dark areas of the logo.